VP of Marketing

Role Overview

The Vice President of Marketing at Ternus will lead all aspects of marketing strategy and execution—across brand, growth, communications, and product marketing. You will be a key member of the executive team, responsible for crafting a cohesive and compelling market presence, scaling acquisition channels, and building a marketing organization that balances strategic vision with measurable outcomes.

Key Responsibilities

Strategic Leadership

• Develop and own the comprehensive marketing strategy aligned with Ternus’ growth objectives, brand values, and customer journey.
• Partner with Product, Sales, and Operations leadership to ensure marketing initiatives drive business goals, especially customer acquisition and brand trust.
• Represent the voice of the customer and market in strategic decisions.

Brand & Communications

• Define and evolve the Ternus brand to reflect trust, integrity, and innovation in lending.
• Oversee content strategy, PR, and internal communications to establish Ternus as a thought leader in the fintech and credit markets.
• Manage agency and media relationships to ensure consistency and excellence.

Growth & Performance Marketing

• Own acquisition and conversion funnel metrics—developing high-performing campaigns across digital, SEO, paid media, events, and partnerships.
• Lead demand generation and lifecycle marketing efforts for both B2B and B2B2C initiatives.
• Implement attribution models and marketing analytics to measure and optimize ROI.

Team Development & Budget Management

• Build, lead, and mentor a cross-functional marketing team (brand, performance, content, design).
• Manage marketing budgets, ensuring efficiency and alignment with company-wide priorities.
• Foster a results-driven, collaborative, and values-aligned culture.

Qualifications

• 5+ years of progressive marketing leadership experience, preferably in fintech, lending, or B2B financial services.
• Proven success scaling marketing teams and strategies in a fast-paced, high-growth environment.
• Deep understanding of marketing performance metrics, customer segmentation, and integrated campaign execution.
• Excellent written and verbal communication skills; comfortable representing the company externally.
• Strong leadership, humility, and a builder’s mindset—aligned with Ternus’ values of integrity, servant leadership, and doing the right thing.

Preferred Experience

• Experience working with lending platforms, credit products, or financial compliance teams.
• Track record in both brand-building and revenue-driving roles.
• Strong understanding of customer experience and how marketing influences cross-functional outcomes.