Sales Director - Amazon.com

Job Title: Sales Director - Amazon

Department: Sales

Company Overview:

Just Play is a passionate and trend driven leader in the children’s consumer goods industry. Our products are an impressive mix of promotional and everyday items for the whole family.  We work with the world’s leading children’s entertainment brands to manufacture and distribute exceptional products to every major mass retailer throughout North America and around the world.

Job Summary:

As the Toy Sales Director for Amazon, you will be responsible for driving revenue growth and market share within the Amazon marketplace. You will lead the strategy and execution of sales initiatives for our portfolio, ensuring that our brands achieve their full potential on one of the largest and most dynamic e-commerce platforms. This role requires a strategic thinker with strong analytical skills, a deep understanding of Amazon’s ecosystem, and a proven track record in sales leadership within the toy industry.

Principal Responsibilities:

• Strategic Planning: Develop and execute comprehensive sales strategies tailored to Amazon’s platform, including forecasting, assortments, promotions, site maintenance, and product placements.
• Relationship Management: Build and maintain strong relationships with Amazon’s account managers and other key stakeholders to influence decisions and secure favorable terms for our products.
• Sales Performance: Monitor and analyze sales performance metrics, including sales volume, conversion rates, and ROI. Adjust strategies as needed to meet or exceed sales targets.
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats within the toy industry on Amazon.
• Product Listings: Oversee the creation and optimization of product listings to ensure they are compelling, SEO-friendly, and aligned with Amazon’s best practices.
• Promotional Campaigns: Plan and execute promotional campaigns, including Amazon Ads and Lightning Deals, to drive traffic and increase sales.
• Inventory Management: Coordinate with supply chain and inventory teams to ensure product availability and timely fulfillment.
• Cross-Functional Collaboration: Work closely with marketing, product development, and customer service teams to ensure a cohesive approach to product launches and customer satisfaction.
• Reporting: Provide regular reports and insights to senior management on sales performance, market trends, and strategic initiatives

Minimum Qualifications:

• Bachelor’s degree in business, Marketing, or a related field. 
• Minimum of 5–7 years of total sales experience, with at least 3 years in Amazon or eCommerce sales and Toy related experience.
• Experience with Amazon Vendor Central preferred
• Knowledge of toy industry trends and consumer behavior preferred
• Proven success scaling toy or consumer product brands on Amazon (Vendor Central, Seller Central, or both).
• Deep understanding of Amazon’s algorithm, SEO, PPC, Buy Box dynamics, A+ content, and FBA processes.
• Familiarity with Amazon’s promotional tools and advertising options preferred
• Proven track record of success in managing and growing sales on Amazon or similar e-commerce platforms.
• Strong understanding of Amazon’s platform, including its algorithms, tools, and advertising solutions.
• Excellent analytical, negotiation, communication and leadership skills with the ability to interpret data and make strategic decisions.
• Outstanding communication and negotiation skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Familiarity with omni-channel retail and marketplaces beyond Amazon (e.g., Walmart.com, Target+, Shopify).
• Advanced collaboration, communication, and interpersonal skills. 
• Proficient in all Microsoft Office programs: Word, PowerPoint, Excel, Outlook, and Teams.
• Proficient in Amazon Seller/Vendor tools and eCommerce analytics platforms.
• Knowledge of 1P and 3P business processes.
• Travel as needed.
• Fluency in English (both written and verbal).

Just Play is an equal opportunity employer.  We welcome all applicants without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.